Shaping a Sustainable Fashion Ecosystem

Our Responsibility

FloraShe is all about connecting people to the limitless world of fashion and we aim to do so in a responsible and sustainable way. We are committed to shaping a sustainable fashion ecosystem and we are passionate about making a positive difference in the way we conduct our business. We are conscious about our own social and environmental impacts and we are careful about making business decisions that affect People? and the Planet. We also recognize our unique position in the market to influence the fashion industry to operate in a more sustainable way. In this way we aim to inspire our Customers with a wide range of Sustainable Fashion choices, driving a Circular Fashion Movement in our region.


Our Journey

FloraShe’s Sustainability Strategy for 2014 to 2025 has been founded upon our core values and is centered around four key Sustainability Pillars:

• Environmental Footprint (our Operations)
• Sustainable Consumption (our Brands and Customers)
• Ethical Sourcing (our Supply Chain)
• Responsible Workplace and Community Engagement (People)
• The Strategy establishes FloraShe’s targets for each of the Pillars and sets out the initiatives for 2020.

FloraShe’s Sustainability Strategy is aimed at driving us to achieve more. As we achieve, we will regularly review our targets so that we are constantly on a path to becoming more Sustainable.

The journey starts here!


Our Values

Culture & Engagement

The key to the long-term success of FloraShe’s Sustainability Strategy will be our culture and the ability to engage all customers and suppliers in our Sustainability journey. We aim to create an inclusive spirit behind our Strategy that engenders a strong sense of pride in FloraShe’s Sustainability Commitment and encourages all customers and suppliers to contribute to achieving our targets. This inclusive spirit will be anchored by the creation of Sustainability Committees, and the appointment of Sustainability Champions to help lead key initiatives.

Reporting & Transparency
FloraShe is still at the beginning of its Sustainability journey. However, we recognize that transparency is key to creating trust with our Customers, Brand, Vendors. Therefore, FloraShe is committed to reporting honestly on progress against our targets. This includes making information publicly available in relation to FloraShe’s sustainability values and commitments and publishing an annual progress report.


Our Sustainability Principles

FloraShe is committed to shaping a sustainable fashion ecosystem. Our Sustainability Strategy is tailored to address the unique challenges of fashion e-commerce in the world.

① First Things First
Focus on FloraShe’s direct impact before looking at the wider sphere in which we operate. We will prioritize the issues directly related to our immediate business activities.

② Set the Base
We need to understand our impact to know where we can make the greatest difference. We will start by assessing where we are at in the journey.

③ Be Audacious
Face our biggest challenges head on and set high targets. We will focus on making the biggest and most immediate impact.

④ Learn, Test and Revise
We will constantly seek to improve our knowledge about sustainability, regularly testing our progress against the strategy, and revising the plan where necessary.

⑤ Honest Reporting
We are committed to transparency in everything we do and will regularly report on our progress.


Sustainability Pillars

① Environmental Footprint
Minimalize FloraShe’s Environmental Impact

We will prioritize the environmental impact of our own operations, starting by reducing the impact of our packaging, warehouses, and transportation all along our supply chain. We will also aim to better understand our global impact on climate change by measuring our carbon footprint and defining long term carbon emission reduction goals using Science Based Targets.

② Sustainable Consumption
Inspire Our Customers to Make Sustainable Fashion Choices and to Practice in the Circular Fashion Movement.

We aim to drive a Circular Fashion Movement in world by providing our customers with options to extend the life-cycle of fashion items and diverting fashion from landfill. We also aim to inspire a shift towards conscious shopping by increasing our sustainable fashion assortment.

③ Ethical Sourcing
Have a Positive Impact On The Lives Of The People We Touch; Drive Social and Environmental Improvement In Our Supply Chain

We accept ethical responsibility for our private label supply chain and aim to continuously drive positive change through our social audit program and implementing learning opportunities with our private label suppliers. We will also increase the use of sustainable materials in our private label products to reduce our raw materials impact.

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